No matter how well designed a site may be, if the owner of the domain is not using advanced search engine optimization (SEO) techniques, it may not receive a great deal of traffic. The problem is that search engine companies are altering the algorithms used to determine the ranking of a page continually, which forces a company to remain vigilant in making adjustments to its online marketing strategy. Fortunately, there is hope, and utilizing the following three steps will allow a company to examine the effectiveness of their current plan and determine the best changes to incorporate to increase website traffic.
Assess Current Ranking Information
A quick assessment of a company’s current site statistics and those of their competitors will provide a starting point that will simplify the process of identifying needed changes. It will also allow a company to track the history of their site ranking information, which may provide valuable insight into any issues that are hurting an online reputation. Once a baseline is determined, it is possible to create a strategy that will deliver results.
The most prominent blunder an organization makes is choosing to ignore the importance of a site that is optimized for mobile devices. It is estimated that more than 51 percent of all browsing is done on a smartphone or tablet, and failing to provide these consumers with an easy-to-view site will often cause a site’s SEO ranking to plummet. A web designer offers mobile packages that allow a company to have a mobile-friendly website for an affordable price.
Diagnose and Remedy Current Penalties
All of the major search engines utilize a penalty system used to determine which sites are ranked during an online search. The higher the penalties, the less traffic a website will receive. Identifying these issues will allow an organization to create an action plan that will improve the reputation of a site and position them as a web leader.
A few small changes may have a dramatic impact on the overall effectiveness of an online presence. Neil Patel is a leader in SEO analytics and will create a marketing plan that will allow any company to improve their visibility. Check out his site to learn more and take the first step in increasing a company’s online revenue streams.