Backlinks are what will make for a more successful SEO (search engine optimization) campaign. You need to learn more about backlinks and backlinking, seeing as so many people do not understand how it works. When it comes to the creation of a successful website, its ranking in search engines matters a lot. A site is only as good as the number of times it gets used for something relevant to its nature. All efforts to get it picked in the search engine results make up SEO. Backlinks shall shed more light on the site, which in turn will give it better search results pages ranking.
All incoming link to your site make up the backlinks. Such links originate from other pages online. As you are looking for such links, you need to make sure that where you are placing the links is somewhere with relevant content. An example is when you sell clothes online and you get linked to a fashion blog. Where the link comes from a restaurant booking site with no relevance, it would make no sense and waste your resources. You need links from stronger sites with more traffic.
Backlinks will lead to better organic ranking. Your search engine position can only go higher. A closer look at websites reveals that when a site has minimal to no backlinks, it suffers in the rankings, despite how good its content is. But with the introduction of links, the search results pages ranking tends to improve considerably. How well it is recognized matters. You, therefore, need links to individual posts or pages, as well as links that lead directly to the homepage. As there are more links to the sections of the site, you will see a better ranking at the end of it.
This also leads to faster indexing. Search engine systems have mechanisms that find new webpages by following backlinks from known webpages. They will, therefore, discover your site, and then crawl all over it. This is only if they discover it. Such mechanisms cannot do the crawling if they cannot find the site. Backlinks are the things that will get them there. You can, therefore, see the importance of getting a new website more backlinks. This leads to faster discovery and indexing, thus higher ranking.
There shall also be referral traffic from those backlinks. As a user online reads a blog, for example, they will see links which they get to click on to find out more info about the topic covered. The fact that no one forced them to click on those links means they will take their time at those sites. There is a need to get such visitors to your site, which will increase its usage, thus its success rate.