Category Archives: Market and Franchise

Factors To Consider When Choosing A Market Research Company

Factors To Consider When Choosing A Market Research Company

Have you considered using the services of a market research company to improve business for your company? Using the services of a market research company can be beneficial to business owners and managers. If you haven’t considered using market research services, you may want to examine the benefits of conducting market research. However, finding the right company to handle your market research needs can often be more difficult than making the decision to implement marketing. Considering a few factors will help you choose a market research company that will best meet your needs and leave you feeling happy with the decision you made to conduct market research.

One thing to consider when selecting a market research company is experience. You will want to use the services of an experienced market research company to handle your company’s research needs. Depending on the type of research your company, market research can often be costly for your business. However, the cost of market research is well worth it if the results provided will benefit your business. This is why it is important to choose an experienced company to handle your market research needs. You want to be sure that the results you get are accurate and effective. If a company is experienced, they will know how to gather the right data for your company and show you how the data collected can be of benefit for you. Experience is key when it comes to market research, and you will want to choose a company that knows what they are doing and how to best meet the needs of your specific business.

Another thing to consider when choosing a market research company is the type of research they are capable of doing. Different companies require different types of research. As such, your research needs may not be the same as another company’s. Therefore, you will want to discuss your research options with research companies and find out all of the avenues of research available to you. You will then want to find out which type of research would best benefit your company and learn why you should opt for one type of research over another. Once you know the type of research that needs to be conducted, you will want to be sure that the company you choose to handle your research needs is capable of collecting data in the manner you need it collected.

Another thing to consider when choosing a market research company is quick-turnaround. You want to be sure to choose a company that can provide quick, accurate results so you can move forward with your marketing plan.

Changing Dynamics Of Indian Car Market

Changing Dynamics Of Indian Car Market

Ford Cars one of the best International passenger car maker yet to make a marked presence in Indian Automobile Sector
With a market share of 3.5% in Indian passenger car market, Ford India has 4 models Figo, Fiesta Classic, New Fiesta and Ford Endeavour in its portfolio

With the entry level hatchback Figo in both Petrol and Diesel models Ford India though has been able to increase the sales but yet to achieve a substantial share in Indian passenger car market. However, the class and technology of Ford cars are world class one of the main reasons of low growth is a high concentration on entry segment hatchbacks in India. With a huge network Maruti Suzuki and Hyundai along with Tata Motors captures over 2/3rd of the market share, rest car market is spread among various car manufacturers looking for a pie Honda Siel Cars, Chevrolet India, Fiat, Nissan, Renault, Toyota, Skoda, Volkswagen, Mahindra & Mahindra and luxury segment of Audi, BMW and Mercedes Benz

Ford India as per its future strategy seems to have an all aggressive plans with upcoming launch of Ford Eco sport along with Ford Endeavour in Indian car market. The proposed classification strategy of Ford cars seems to be
a) Entry Segment will have Ford Figo
b) Mid Entry Sedan Segment will have Fiesta Classic
c) Mid Sedan will have New Fiesta
d) Entry Level SUV will have Upcoming Launch of Ford Eco Sport
e) High End SUV in budget of Rs. 20 Lac will see Ford New Endeavour coming in Indian Car market

Chevrolet India, the very next competition to Ford also has market share under 4% , but with higher number of models Spark, Beat, Uva, Aveo, Tavera, Optra, Cruze and Captiva. Chevrolet India another American car maker is yet to make a marked presence in Indian car market. However, the new Captiva and Trail blazer will change the dynamics of Indian automobile Industry in SUV Segment which is been captured by Toyota Fortuner.

The dynamics of Indian Automobile Industry is poised to change with almost 50 new models or facelift models are expected in next 12 months. With the market share tilted towards Maruti Suzuki commanding over 40% of passenger car market in India. With new models coming in it will by sure make the presence of American and European car makers Volkswagen and Skoda to see an enhance market share as part of business strategy.

Understanding The Ins And Outs Of A Coffee Franchise

Understanding The Ins And Outs Of A Coffee Franchise

Owning a coffee franchise can be a very rewarding experience, but before you sign on the dotted line and start serving hot cups of ‘joe’, there’s certain things you need to know so you can make the right decision. If you go into buying a coffee franchise blindly, you could end up making a very costly mistake.

First things first, get a reality check. You should know going in what kind of money you have to put towards a coffee franchise, you should understand your strengths and weaknesses in running a business and be very honest with yourself about how much time you’re willing to spend in your business. If you do this, you’ll be way ahead of the curve. Don’t jump into any decision. Take your time, consult with franchise experts and do your due diligence.

The attractive thing about owning a coffee franchise is the cash flow and profit margin. People are drinking coffee today like it’s going out of style and they are happily paying upwards of $3 per cup. The real cost of the coffee is under $.25. The profit margins with coffee are HUGE! On the contrary, only making a few bucks per cup isn’t going to get you a mansion in Beverly Hills. A Coffee franchise is 100% a volume business. You have to crank out thousands of cups per month to see any real income. Some of the most successful coffee franchises have drive-thrus which can make up to 70% of the revenues.

The real secret of a coffee franchise is NOT the coffee, but the atmosphere. People can get coffee anywhere, but they come to these shops because of the social element. They come to hang out, conduct business, surf the web, relax, read a book, whatever. That’s why so many coffee franchises have the relaxing and mellow look and feel to them.

However, there are things about a coffee franchise that aren’t so fun from the very start. First, the high start-up costs can be huge. Not only will you have to pay a hefty franchise fee, but then you have to get a location, you’ll have to get equipment, you’ll have inventory to get, fixed costs, variable costs, employee wages and on and on. The costs can be high. Don’t forget about the royalty fees that are based on gross revenues, not net profits.

Now even if you are financially capable of buying the coffee franchise, that won’t matter because there are more pre-qualifiers you must meet. You’re going to need a considerable net worth, a good credit history but the real challenge is that you have to get approval to buy the franchise. If they don’t like you, they won’t sell you a franchise.

Education Franchise Only One Of Its Kind Requiring Tutors To Have Master’s Degree

Education Franchise Only One Of Its Kind Requiring Tutors To Have Master’s Degree

Chyten Educational Services was founded in 1984 by Neil Chyten who believed that every child deserved an opportunity to reach their highest potential. Using customized programs for students based on their individual needs, the education franchise has provided test preparation and specialized tutoring services for the past 25 years and his franchise is one of the fastest growing supplemental educational businesses in America.

According to Neil Chyten, who serves as the company’s president, what sets his education program apart from similar franchises is Chyten brings a whole new style curriculum, individualized one on one tutoring by tutors who all have at least a masters degree and teaching experience.

“Our name has become synonymous with the word ‘excellence’ in the areas we serve,” says Chyten. “Having been exposed to many different educational programs, I am convinced that highly qualified and experienced teachers can make a real difference in students lives which is why we only employ tutors with a minimum of a master’s degree and who also have prior teaching experience.”

Chyten believes these standards for teachers give his franchise a competitive advantage over other education programs with lower standards for instructors, and the franchise is beginning to expand across the country as the demand for quality education services continues to grow.

Chyten Educational Services began offering its franchise in the fall of 2007 and has seen positive results from its program. The company is actively seeking new franchisees to share in their commitment to providing quality education programs.

“Chyten franchisees can take advantage of all the years of hard work we have put into developing the concept,” explains Chyten who also stresses he has the only franchise model of its kind in the education industry. “Having uniqueness is a key ingredient in selecting a franchise concept.”

Chyten also believes it is important for potential franchisees to find a concept that fits their personality and style. He says that good candidates for a Chyten franchise are those who possess good people skills, good communication skills, and individuals with a strong work ethic who have a belief in the value of education. “We look for people who have a real desire to give back and help others reach their true potential,” says Chyten.

Franchise fees for the Chyten concept cover all necessary startup needed for new franchise owners according to Chyten including site selection, lease negotiation, and training. Royalty fees are applied to offset the support costs once the franchisee is up and running.

The Chyten education franchise offers a third party financing program to cover leasehold improvements as well as some equipment. Franchise locations can typically be in business within 90 to 120 days.

Subway Franchise Review – One Footlong At A Time

Subway Franchise Review – One Footlong At A Time

The first Subway franchise was born in 1974 even though founder Fred DeLuca opened his first store 9 years earlier. Today there are currently over 29,000 Subway franchises spanning the globe in over 85 countries. Entrepreneur magazine has ranked Subway the number one franchise 13 out of the last 17 years, so its a rock-solid franchise.

Even with its amazing popularity and tremendous track record, the real question is deciding whether or not owning a Subway franchise is the right choice for you and your family. There’s a ton of things you should consider when making this big of a choice, so let’s identify what the positives and negatives are.

First of all, the total cost of entry and the total investment to get started ranges anywhere from $101,000 to $285,000. The reason for the big discrepancy depends on whether you’re buying an existing franchise or you’re having to build one or start one from the ground up. Other costs may include remodeling, leasing equipment, inventory, etc. Typically, the down payment that’s required must come from your personal liquid assets and can NOT be borrowed or come from a loan. That fact right there might eliminate some potential franchise owners.

Every Subway franchise pays a royalty fee to the company, specifically 8% of their overall gross sales. This is very important to understand because losing 8% right off the top before you pay for any rent, equipment, inventory, marketing, employees, etc can make a difference in whether or not you’re profitable. On the other hand, in exchange for the royalties the franchisee’s are rewarded with a strong brand recognition and national advertising campaigns.

As far as sales are concerned, 2800 sandwiches and salads are sold every 60 seconds. This provides a pretty constant flow of customers and expected sales. Potential franchise owners feel comfortable with this knowing that their stores most likely will not be empty. Besides, people have to eat somewhere, right?

On the flip side, you are at the mercy of your store location when owning a Subway franchise. No matter if you are open 24 hours, a location can only serve so many customers and can only make so much money. Obviously the product can not be sold online or in other areas, so actually getting traffic to the store is the only way to make sales. In this regard, the Subway franchise is NOT scalable. An entrepreneur would probably have to own multiple locations to really generate the kind of income they would be looking for in owning a franchise.

Furthermore, to buy a franchise, you must have good credit, have considerable net worth and you have to be approved by the company. Once again, this could potentially eliminate more prospective franchise buyers. In the end, owning a Subway franchise is a solid way to have a great chance of success but keep in mind that to really make it big, you’ll probably have to own about 10 or more.

Call Center Franchise And Remote Pizza Agent Opportunity

Call Center Franchise And Remote Pizza Agent Opportunity

Call Center Franchises and Remote Pizza Agent offer professional yet personalized telephone support for established and growing businesses alike – from answering the clients calls when they cannot, to telephoning potential customers and arranging appointments on their behalf. In fact, they can handle just about any activity which involves using the telephone effectively.

The Norbells vision is to ensure service offerings were more custom-made to the clients needs and budget. Our pricing structures are completely transparent, enabling clients to easily calculate their return on investment. Future of Call Center Franchises is very exciting and bright.

Are you interested in starting your own business but afraid of doing it all on your own?

We at Norbell have solution for you. Over the last 9 years, thousands of people have discovered that Call Center Franchising with Norbell is the secret to finding an independent, fulfilling career.

No previous technical experience required to start Call Center or Remote Pizza Agent center. Norbell has become a leading worldwide franchising opportunity by developing an extensive call center training program that will get anybody started with a new business. Norbell will also offer you support throughout your career with our team of professional and trained support staff.

The reputation of Norbell speaks for itself. Entrepreneur has consistently ranked Norbell finest in the worldwide Call Center Franchising and Remote Pizza Agent category. With our franchisees operating around the world, weve grown and developed a unique business strategy and methods of operation that are designed to help you quickly start a profitable, sustainable business.

Foundation of the most trusted and profitable franchising program are Training and Support. This is the reason that we dont require you to have technological and consulting experience. Youll learn the methodology and principles of a successful franchise in our extensive Certification procedure. Youll then be ready to create a profit-driven and knowledgeable Call Center or Remote Pizza Agent Franchise, all the while making use of our on-demand support structure to help you along.

Norbell Advantage
No Contracts
No Minimum Commitments
Get 30 Days Free Trial
Cancel Anytime
In/Out Bound Services
Starts from US $6.99/- Per Seat per Month

Our simple concept of mutual success is the driving force behind Norbell and has helped thousands of franchisees take their places in the global market.

Take the steps today to become a part of the worldwide Norbell! Dont put off any longer your business aspirationsnow you have the tools you need to succeed!

Stock Market Secret

Stock Market Secret

Want to know a trading secret that can make you rich? This secret has been used for a long time by some of the top traders. You might wonder why these traders would be so secretive, and not share their great knowledge with all of us. Well, to be honest, they have shared it with us. Many times they spoke about, and wrote about this trading rule.

W. D. Gann said “You can make a fortune by following this one rule alone.”

Burton Pugh called it “one of the most valuable of market habits and the trader should follow and profit by this most dependable of all market laws.”

So, why doesn’t everybody listen to these great sages of Wall Street? To tell you the truth I don’t know, it could be because this trading rule is so simple that it gets overlooked. I find that people often think that if something is this simple it couldn’t possibly work. Well, I have some advice for them. Don’t over complicate things, “KISS” (Keep It Simple Silly).

So, do you want to know what this great Stock Market secret is? It’s the 50 of the previous price movement. This rule works in both upward trending and downward trending markets.

Let’s imagine that ABC stock started its most recent run at $10 and moved up to $20 before it began to pull back. A buy order would be put at $15 (50 retracement. Some of you will recognize these as Fibonacci Retracement Lines, and you would be correct. Traders used the 50 mark. No, sometimes price might not make it all the way to the 50 and 62 rule will not apply.

Most charting services have a Fibonacci Retracement Tool that draws the 38, and 62 rule in mind. Check for it on historical charts. You will be amazed how often it occurs and how well it works.

How Swot Analysis Helps A Market Research Company To Analyze The Market

How Swot Analysis Helps A Market Research Company To Analyze The Market

SWOT analysis is a valuable tool in the kitty of a market research company. The company provides detailed market research reports for their clients in a particular industry. It employs various methods and techniques to collect, gather and analyze the information about different companies in a particular market and a particular sector. This analysis determines where a particular company fits between its internal and distinctive capabilities and external opportunities and threats. SWOT stands for Strengths, weaknesses, opportunities and threats of an organization.

The SWOT analysis is performed for each organization to assess its strengths and weaknesses and to get required insight in the potential and critical issues that can affect a venture. These processes are comprised of three important phases where it determines the strategic issues, the strategy and the implementation and monitor of the strategies.

Determining the Strategic issues relevant to a firm

A market research company starts this analysis by determining the firms position in the relevant industry. It also determines the companys position in the general environment. They also determine the internal issues, external issues, opportunities and threats that affect companys prospects. They analyze and rank the external issues according to probability. It also lists other strategic factors, external or internal that can affect the competitive position of the company in the long-term.

Identifying the Strategy

Next important step is the identifying the capability of the firm to fit into its internal capabilities and external environment. In addition, this process also requires designing alternative strategies for addressing vital issues. The market research company makes use of critical SWOT matrix to identify the strategies.

Implementing and monitoring strategies

After identifying the strategies, the next job is to implement and monitor the strategies. It includes assigning responsibilities, allocating budget and then monitoring progress and reviewing the process from the beginning.

Conclusion

Market research offers the great insight about the market and the consumers. In addition, keeps the company updated of changing tastes of the consumers to help it cater to the changing consumer tastes. The market research companies make use of SWOT analysis to develop corporate, product and marketing strategies.

With the help of this analytical tool, the company can work towards improving the strengths of the clients company and reducing the weaknesses. It can help increases strengths by making targeted efforts such as building strong brand name, increase market share and improve the skills. Though the company does not have any control over the external opportunities and threats, by increasing the companys strengths, it can help them grab opportunities.

SWOT analysis helps in situational analysis and can help in analyzing the present situation and make best use of it. The firm can use the forecast given by the market research company in its report to devise the strategies to counteract the problems and exploit the opportunities. Lucintel is among the leading market research companies providing their valuable services to global clients.

Franchise Business Opportunities And Food In India

Franchise Business Opportunities And Food In India

Expanding of business at the same time involving interested entrepreneurs in the same has of late gained big momentum. Opening of chain outlets or stores no doubt add to the extensive market presence and an enhanced brand identity. But that involves a good amount of investment besides liability and other factors associated. This is where a franchise business comes into play. Franchising, the practice of using another firm’s successful business model, had been at a nascent stage for quite some time. Today, it is not only in India but also across the world that franchise business is gaining impetus. Offering franchise business opportunities, concerned companies not only see their business expand even beyond geographical boundaries but also get returns. No investment, no maintenance, no liabilities! The franchisor’s success is the success of the franchisees.

Explore the various segments where franchise business opportunities are offered, consider your interests and accordingly choose the right company. If you choose a reputed name, you can look forward towards making some big money in no time. Building a brand rapport takes time and when you get a brand the rapport of which is already built you do experience a win-win situation. You can opt going for a food franchise. Of course, you will have to invest for the set-up, food processing equipments, follow space and food menu conditions followed by the parent group, pay royalty, pay part of income generated and more. Compared to other segments, you need not invest big in a food franchise. You will have to consider the location. The better the location, the more lucrative will be your food franchise chosen.

When we speak of food in India, we cannot think of a counted few items. There are countless food items specific to each region; most of you must have not yet explored the regional food in the towns and villages of each state. Start exploring, especially if you are a travel freak and love exploring cultures. You will be surprised at the countless delicacies with each dish tasting different. Well, food in India commonly offered in the restaurants is same in the menu no matter which part of the country you visit. It can be South Indian food or North Indian food. And again food in India is not only limited to meals; there are sweets, snacks, chaat, namkeen, vegetable snacks, and more.

Those who have tasted South Indian food never let the taste disappear from their palate. Whether it is breakfast or lunch or dinner or supper, they would love to have any of the South Indian food items to appease their appetite. Right from plain dosa, masala dosa, onion rawa masala, rawa plain dosa, rawa masala dosa to plain uttapam, vada sambhar, mixed uttapam, sambhar idli, etc. you have a myriad range of options in the menu to choose from! It is not only in South India but across the country that you will find South Indian food in the restaurants.